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Search Engine Optimisation

Search Engine Optimisation

More than eleven years experience, using up-to-date methods and tools.

We specialise in goal-oriented SEO for business websites

At Digital IOW we have over eleven years experience in optimising websites, both large and small; aspects we will cover in a thorough analysis of your site will include:

Link Analysis

Check for broken links, the quality of incoming links, and the number of links coming into the site.

On Page SEO Factors

  • Meta information, including page title and description.
  • Images that are properly labelled.
  • Well written text, with appropriate keywords for the business.
  • Messy code.
  • Outbound link check.
  • Page loading speed.
  • Social media signals.
  • Multimedia and content quality.
  • Relevance to business.
  • Amount of content.

Off Page SEO Factors

  • Social Media Accounts. Are they active and well-managed?
  • Blogging and forum appearances, with backlinks.
  • Search engine submission, if necessary.
  • Careful directory submission, if relevant to the business.
  • Social bookmarking.
  • Submission of blog posts to relevant article outlets.
  • Photo sharing via Instagram, Flickr etc.
  • Review sites – Trip Advisor, Yelp & other business review sites.
  • Local market saturation.
  • Feature on map sites, have a local business listing, local directories.
  • For e-commerce ensure product is available as widely as possible.
  • Use rich snippets to enhance listings.
  • PPC advertising campaigns. Are they healthy and cost-efficient?

We can implement successful SEO campaigns once an analysis is complete. Good SEO is no longer just the long term massaging of Google search results, but an integrated approach to doing business online, involving many disciplines from coding to adding fresh content & creating rich multimedia campaigns.

Let us help your business thrive!