Google Adwords, Facebook Advertising, Youtube
Pay-Per-Click: Google Adwords, Facebook Ads, YouTube Ads
We create effective campaigns, including banners, artwork and videos for all major platforms
Pay per click advertising, or PPC is one of the most cost-effective ways for many businesses to advertise, allowing a business to filter out unwanted traffic, and target those potential customers most likely to buy. The benefits include being able to create multiple live campaigns in your own time and track in-depth information about visits to the business website.
Budgets are set and campaigns can be managed to provide conversion tracking so every purchase or enquiry has a cost attached, making online advertising a great way to track and optimise advertising spend. Re-marketing advertising techniques allow you to connect across the internet with your potential customers, ‘following’ them as they browse.
Our process for setting up and managing campaigns includes:
- Market and competitor analysis
- Demographic analysis for Facebook Advertising
- Conversion optimisation campaigns
- Text and graphical ad creation
- Fixing broken or inefficient current Adwords campaigns to increase ROI
- Youtube video production and relevant placement
- Comprehensive reports delivered as required
- Budget recommendations and management
- Timely advertising delivery
- Regular campaign review and adjustment
Digital IOW can create complex or simple advertising and remarketing campaigns to suit any budget and we specialise in Google Adwords, Facebook Advertising and multimedia campaigns for Youtube.
Compared to the difficulty in measuring return with print advertising, all changes and metrics are logged with online advertising so there is no need for guesswork. Refinement of any campaign can be achieved by comparing results to ensure the most effective advertising suitable to your business is being delivered.